#004990 Color (Hex and RGB)

#004990

rgb(0 73 144) · reads as blue

#004990 has RGB values (0, 73, 144). The color reads primarily as blue in sRGB space.

Color values

Format	Value	Channels
HEX	`#004990`	R00G49B90
RGB	`rgb(0 73 144)`	R0G73B144
HSL	`hsl(210 100% 28%)`	H210°S100%L28%
OKLCH	`oklch(41% 0.13 255)`	L0.41C0.13H255°
HSV	`hsv(210, 100%, 56%)`	H210°S100%V56%
CMYK	`cmyk(100%, 49%, 0%, 44%)`	C100%M49%Y0%K44%

RGB mix

Red0 0%
Green73 28.63%
Blue144 56.47%

Base numbers

Base	R	G	B
Binary	`00000000`	`01001001`	`10010000`
Octal	`0`	`111`	`220`
Decimal	`0`	`73`	`144`
Hex	`00`	`49`	`90`

Shades & tints

Shades mix #004990 with black; tints mix it with white. Click any swatch to explore it.

Shades

Tints

Color harmonies

Complementary

Opposite on the color wheel — maximum contrast.

Analogous

Neighbors 30° either side — calm and cohesive.

Triadic

Three hues spaced 120° apart — vibrant balance.

Monochromatic

Same hue and saturation, different lightness.

Similar brand colors

The closest colors from our brand palettes, measured in OKLab.

Contrast & accessibility

WCAG 2.1 contrast against white and black. Test other pairs in the contrast checker.

#004990 on #FFFFFF

8.91:1

AA ✓AAA ✓AA Large ✓AAA Large ✓

#004990 on #000000

2.36:1

AA ✕AAA ✕AA Large ✕AAA Large ✕

#FFFFFF on #004990