#BD0017 Color (Hex and RGB)
#BD0017
#bd0017 has RGB values (189, 0, 23). The color reads primarily as red in sRGB space.
Color values
| Format | Value | Channels | Copy |
|---|---|---|---|
| HEX | #BD0017 | RBDG00B17 | |
| RGB | rgb(189 0 23) | R189G0B23 | |
| HSL | hsl(353 100% 37%) | H353°S100%L37% | |
| OKLCH | oklch(50% 0.2 26) | L0.5C0.2H26° | |
| HSV | hsv(353, 100%, 74%) | H353°S100%V74% | |
| CMYK | cmyk(0%, 100%, 88%, 26%) | C0%M100%Y88%K26% |
RGB mix
Base numbers
| Base | R | G | B |
|---|---|---|---|
| Binary | 10111101 | 00000000 | 00010111 |
| Octal | 275 | 0 | 27 |
| Decimal | 189 | 0 | 23 |
| Hex | bd | 00 | 17 |
Shades & tints
Shades mix #BD0017 with black; tints mix it with white. Click any swatch to explore it.
Shades
- #BD00170%
- #AD00159%
- #9D001317%
- #8D001126%
- #7D000F34%
- #6D000D43%
- #5D000B51%
- #4D000959%
- #3C000768%
- #2C000577%
- #1C000385%
Tints
Color harmonies
Similar brand colors
The closest colors from our brand palettes, measured in OKLab.
Contrast & accessibility
WCAG 2.1 contrast against white and black. Test other pairs in the contrast checker.
Aa
#BD0017 on #FFFFFF
6.61:1
AA ✓AAA ✕AA Large ✓AAA Large ✓
Aa
#BD0017 on #000000
3.18:1
AA ✕AAA ✕AA Large ✓AAA Large ✕
Aa
#FFFFFF on #BD0017
6.61:1
AA ✓AAA ✕AA Large ✓AAA Large ✓
Aa
#000000 on #BD0017
3.18:1
AA ✕AAA ✕AA Large ✓AAA Large ✕
Code snippets
- CSS
color: #bd0017; - Background
background-color: #bd0017; - CSS variable
--color-bd0017: #bd0017; - Modern CSS
color: oklch(50% 0.2 26); - SCSS
$color-bd0017: #bd0017; - Tailwind
bg-[#bd0017] text-[#bd0017] - HTML
<div style="background-color: #bd0017"></div>