#E72429 Color (Hex and RGB)
#E72429
#e72429 has RGB values (231, 36, 41). The color reads primarily as red in sRGB space.
Color values
| Format | Value | Channels | Copy |
|---|---|---|---|
| HEX | #E72429 | RE7G24B29 | |
| RGB | rgb(231 36 41) | R231G36B41 | |
| HSL | hsl(358 80% 52%) | H358°S80%L52% | |
| OKLCH | oklch(60% 0.23 27) | L0.6C0.23H27° | |
| HSV | hsv(358, 84%, 91%) | H358°S84%V91% | |
| CMYK | cmyk(0%, 84%, 82%, 9%) | C0%M84%Y82%K9% |
RGB mix
Base numbers
| Base | R | G | B |
|---|---|---|---|
| Binary | 11100111 | 00100100 | 00101001 |
| Octal | 347 | 44 | 51 |
| Decimal | 231 | 36 | 41 |
| Hex | e7 | 24 | 29 |
Shades & tints
Shades mix #E72429 with black; tints mix it with white. Click any swatch to explore it.
Shades
- #E724290%
- #D321269%
- #C01E2217%
- #AC1B1F26%
- #98181B34%
- #85151843%
- #71121451%
- #5E0F1159%
- #4A0C0D68%
- #36080A77%
- #23050685%
Tints
Color harmonies
Similar brand colors
The closest colors from our brand palettes, measured in OKLab.
Contrast & accessibility
WCAG 2.1 contrast against white and black. Test other pairs in the contrast checker.
Aa
#E72429 on #FFFFFF
4.49:1
AA ✕AAA ✕AA Large ✓AAA Large ✕
Aa
#E72429 on #000000
4.68:1
AA ✓AAA ✕AA Large ✓AAA Large ✓
Aa
#FFFFFF on #E72429
4.49:1
AA ✕AAA ✕AA Large ✓AAA Large ✕
Aa
#000000 on #E72429
4.68:1
AA ✓AAA ✕AA Large ✓AAA Large ✓
Code snippets
- CSS
color: #e72429; - Background
background-color: #e72429; - CSS variable
--color-e72429: #e72429; - Modern CSS
color: oklch(60% 0.23 27); - SCSS
$color-e72429: #e72429; - Tailwind
bg-[#e72429] text-[#e72429] - HTML
<div style="background-color: #e72429"></div>