#744DA8 Color (Hex and RGB)
#744DA8
#744da8 has RGB values (116, 77, 168). The color reads primarily as blue in sRGB space.
Color values
| Format | Value | Channels | Copy |
|---|---|---|---|
| HEX | #744DA8 | R74G4DBA8 | |
| RGB | rgb(116 77 168) | R116G77B168 | |
| HSL | hsl(266 37% 48%) | H266°S37%L48% | |
| OKLCH | oklch(51% 0.14 301) | L0.51C0.14H301° | |
| HSV | hsv(266, 54%, 66%) | H266°S54%V66% | |
| CMYK | cmyk(31%, 54%, 0%, 34%) | C31%M54%Y0%K34% |
RGB mix
Base numbers
| Base | R | G | B |
|---|---|---|---|
| Binary | 01110100 | 01001101 | 10101000 |
| Octal | 164 | 115 | 250 |
| Decimal | 116 | 77 | 168 |
| Hex | 74 | 4d | a8 |
Shades & tints
Shades mix #744DA8 with black; tints mix it with white. Click any swatch to explore it.
Shades
- #744DA80%
- #6A469A9%
- #60408B17%
- #56397D26%
- #4D336F34%
- #432C6143%
- #39265251%
- #2F1F4459%
- #25193668%
- #1B122777%
- #110C1985%
Tints
Color harmonies
Similar brand colors
The closest colors from our brand palettes, measured in OKLab.
Contrast & accessibility
WCAG 2.1 contrast against white and black. Test other pairs in the contrast checker.
Aa
#744DA8 on #FFFFFF
6.23:1
AA ✓AAA ✕AA Large ✓AAA Large ✓
Aa
#744DA8 on #000000
3.37:1
AA ✕AAA ✕AA Large ✓AAA Large ✕
Aa
#FFFFFF on #744DA8
6.23:1
AA ✓AAA ✕AA Large ✓AAA Large ✓
Aa
#000000 on #744DA8
3.37:1
AA ✕AAA ✕AA Large ✓AAA Large ✕
Code snippets
- CSS
color: #744da8; - Background
background-color: #744da8; - CSS variable
--color-744da8: #744da8; - Modern CSS
color: oklch(51% 0.14 301); - SCSS
$color-744da8: #744da8; - Tailwind
bg-[#744da8] text-[#744da8] - HTML
<div style="background-color: #744da8"></div>