Apple Color Palette (Hex and RGB)

Apple’s customer-facing logo expression is white, black, or logo gray (Pantone 429). Color logos are reserved for Apple’s own campaigns.

The brand color palette for Apple is made up of 3 colors.

Source

• Apple Black
  Hex: #000000
  RGB: 0, 0, 0

• Apple Logo Gray
  Hex: #a1a5a9
  RGB: 161, 165, 169

• Apple White
  Hex: #ffffff
  RGB: 255, 255, 255

Looking for more color palettes?

See our full list of brand color palettes.